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Have you ever wondered how your website looks on mobile devices, tablets, and desktop computers? This is because, in 2022, websites should be designed to be responsive which means they should adapt to the devices used to view them. Many people, including ourselves, will create a basic design and then tweak it to make the website look great as the elements move around. 

In fact, some websites are built with mobile users in mind. Why? Because mobile devices account for 57% of all web traffic.

Why Should a Website be Mobile Responsive?

Your website should be mobile responsive if it isn’t already. There are two reasons for this: 

1. Google’s SEO Rankings

Google is number one. The mobile-friendliness of your site is a ranking factor for Google. If your website isn’t mobile-friendly, it may rank lower in search results and be difficult to find.

The speed with which your website loads is one of the factors Google considers when determining how mobile-friendly it is as part of it’s core web vitals. More than half of mobile users will abandon a website if it takes more than three seconds to load, according to Google. So even before a user has had a chance to look at what’s on your website, they’ve already moved on to the next one after 3 seconds.

2. Mobile Users are more likely to make a Purchase.

According to studies, mobile users are more likely to make a purchase – 15% of desktop users are likely to make a purchase online at least once a week, compared to 35% of mobile users. 

You may believe that this does not apply to you because your company is primarily B2B – your customers buy from their desks using their work computers. This may be correct, but it’s a risky strategy. Mobile devices are frequently used by B2B users to conduct preliminary research. People expect a website to have certain features or functionality, and websites that appear dated or lack modern features are less likely to convert.

A mobile responsive website is cost-effective, future-proof, and ensures consistency across devices.

How to Make a Website Mobile Responsive

Unfortunately, we are unable to press a button and have your website become mobile responsive. There’s a little more to it than that. 

To ensure that your website is mobile-friendly, you must consider the user experience, changing the font size, making the design more image-focused, including clear calls to action, and ensuring that the design is consistent across devices. In many cases, developers implement the designer’s vision while ensuring that the site is mobile-friendly and loads quickly.

According to Google, 61% of users are unlikely to return to a website that is difficult to use. Do you think your website design could benefit from some mobile optimisations? We’re a Midlands based website design agency and would love to work with you if you’ve got a website design project coming up! Get in touch today.