If you’re new to SEO, you might not have heard of On-Page and Off-Page SEO. This article is meant to help you learn about these terms and how important they are for SEO campaigns.
What is On-Page SEO?
On-page SEO means the SEO elements that you can change on the page itself, or in the page’s code. Content, headlines and headers, image optimisation, title tags, meta descriptions, structured data, and more are all examples of on-page SEO.
On-Page SEO is the most common strategy that business owners use and understand as SEO. However, Off-Page SEO strategies are often used with On-Page SEO strategies to get the best results with your organic search results.
What is Off-Page SEO?
Off-Page SEO is what you do outside of the page you want to rank. Most of the time, “off-page SEO” means building links, but it can also include things like social media, promoting a brand, and PR work. This is different from on-page SEO because the main focus is not on the page itself.
How to improve your Off-Page SEO
There are four important off-site things you should work on to improve your SEO.
Link Building
These are links on other websites that send people to yours. Link building, which is also called “backlinking” is a marketing strategy that takes time but often pays off. Backlinks can be things like:
Social Media
Without a doubt, using social media channels is a great way to grow your online presence, and social activity helps a lot with your Off-Page SEO.
You can get more domain authority and a higher search ranking by using social media. Google now highlights a company’s social media links on the search engine results pages (SERPs).
Local SEO
Focusing on Local SEO is a great way to build your off-page authority, especially if you sell your products or services in specific places or from a business address, such as in retail shops, salons, and handyman services.
Consider adding your business to local and national directories that people trust, especially Google Business Profile. Claim your listing on Yelp, TripAdvisor, and other review sites, as well as encourage your customers to write good reviews on different sites.
Make sure your contact information is the same across all digital platforms and that you update your listings regularly.
Content Marketing
Content marketing, like guest posting, downloadable content, surveys, and reports, is the best way to improve off-page SEO. All of these things (blogs, ebooks, etc.) help your On-Page SEO, but this content is meant to be hosted on other platforms and websites and shared with a wider audience.
Guest posting is a great way for most businesses to do this, and it also helps you with your strategy for building backlinks.