Copy or Content. It all comes down to what they want to achieve. While content writing aims to enlighten or entertain the reader, copywriting’s primary goal is to convince. Although all content is copy, not all copy is content! However, the two can sometimes be confused; for example, a social media post with the primary goal of informing may also have a commercial aim.
Both content and copywriting are vital aspects of a digital marketing strategy, while having different driving factors… To learn more, keep reading!
What is Copy?
Copywriting is a type of written communication that aims to increase brand recognition and encourage readers to do a sales-related action (i.e. purchase a specific product or service). Advertisements, emails, landing sites, and brochures are all examples of copy.
Copywriting has a more clear and plain approach because it’s aimed to persuade potential customers to buy into a product or service. As a result, copywriting uses a more authoritative tone and includes a clear list of features, Unique Selling Propositions (USPs), and Call to Actions (CTAs).
What is Content?
Simply simply, content is a type of non-commercial communication that is presented through a variety of mediums. Content includes videos, email newsletters, infographics, blog entries, essays, case studies, social media pieces, and podcasts.
Content writing is frequently lengthier and more emotive since the primary purpose is to connect with the reader and develop a degree of trust. Finally, the reader places a high value on content. Though content is primarily about presenting a narrative, it also represents a new way for your company to engage with potential consumers.
Creating Copy and Content with SEO in Mind
A great digital marketing campaign is frequently driven by content. You’re more likely to attract organic traffic through search engines because of the detailed nature of content creation – and because content helps to enhance online presence, it’s a good growth tool. If you write blogs, social media posts, or articles on a regular basis, you don’t have to worry about copywriting as much as you may think… all you have to do is keep churning out fantastic material. Better content equals greater audience involvement… and more audience engagement equals more followers/readers.
But keep in mind that any example of high-quality material that is related to a search query will rank in the search results – so make sure everything you write is optimised!
Assistance from Shrewsbury Website Design
As a local Shrewsbury website design agency, our in-house copywriters and content developers can collaborate with you to create SEO-friendly writing for any output. Give us a call at 01743 817596 or contact us at studio@shropshiremedia.com to start the conversation right now!